Deep House

We used the insight that ‘anywhere can be a dancefloor if you have the right attitude’ to inspire the brand imperative: Find your own Dancefloor.

This was brought to life with an unforgettable activation
Deep House – The World’s Deepest Dancefloor

A spectacular, immersive underwater clubbing experience, with superstar DJs Peggy Gou and Artwork performing in the world’s deepest pool.

The result: 1.2 Billion global reach across earned editorial, 981% uplift in brand engagement across Desperados’ owned channels and headline grabbing content streamed across the world.